Sleek and calm, warm and human. This is how we look, sound and behave so partners can deliver oXyFire to the same high standard every time.
Real people. Real show. Real calm.
Core identity
Mission, Vision and Values
Mission. We connect people, elevate voices and create powerful, lasting moments that respect the planet and inspire progress.
Vision. To be the UK’s most innovative and trusted media production partner, delivering powerful stories through sustainable and future ready broadcast and creative services.
Values. Kindness, honesty, responsibility, teamwork, craft, clarity and cultural impact.
We plan clearly, operate calmly and deliver beautifully.How we speak
Voice and Tone
Do
Be clear, warm and straight to the point.
Use wit sparingly and land it cleanly.
Keep clients feeling safe, supported and part of the crew.
Do not
Waffle or use filler language.
Lean on clichés or buzzwords.
Sound robotic or overly corporate.
Broadcast brilliance. Human touch.
We make the technical simple so you can focus on the story.
Why trust us
Brand promise
In safe hands. Calm heads, broadcast craft and zero faff.
Reliability. Redundant encoders, paths and power.
Clarity. One page show plans and plain English comms.
Sustainability. Remote first, local crews, efficient kit.
Voice in practice
How to write like oXyFire
Headline
Broadcast brilliance. Human touch.
CTA
Talk to a producer
Microcopy
No jargon. No waffle. Just a clear plan and a calm show.
Mark and lockup
Logo Usage
Always write as oXyFire with a capital X and F. Minimum clear space is the width of the letter “o”.
Use full colour logo on light backgrounds.
Use white logo reversed on dark backgrounds.
Do not stretch, recolour, add outlines or drop shadows.
Tip. Seasonal tweaks are fine if tasteful and inclusive. Keep recognition high.
Usage
Logo do and do not
Do keep clear space equal to the “o”.
Do use full colour on light or white reversed on dark.
Do not stretch, skew, glow or add drop shadows.
Do not recolour. Seasonal tweaks only if tasteful and inclusive.
Palette
Colours
Deep Blue #0A2A4A
Brand Blue #144C8A
Soft Coral #E25545
Sage #5FA07A
Berry #6C3A6B
Cloud #F7F7F5
Use Brand Blue for buttons and headings. Accents are small and meaningful: coral for CTAs, sage for positive states, berry for emphasis only.
Typography
Fonts
Headlines. Montserrat Bold and Extra Bold.
Body. Inter Regular and Medium.
Montserrat Extra Bold example
Inter body copy example with comfortable line height
How Montserrat and Inter appear in real content.Look and feel
Imagery
Rich, cinematic photography with natural colour.
Real people doing real work. Crews, clients, audiences.
No duotones. Use subtle light, depth and texture instead.
Plenty of breathing room. Confidence lives in the whitespace.
Words that work
Messaging
Taglines.
Storytelling, made live.
Clarity, creativity, connection.
Broadcast brilliance, human touch.
Elevator pitch. oXyFire Media are the modern storytellers. We design, build and operate the technology behind live broadcasts, cinematic content and digital experiences. We make complex tech simple and we do it sustainably.
Inclusive by design
Accessibility
Minimum contrast ratio 4.5:1 on text.
Body copy 16 px+, line height 1.6+, generous spacing.
Links look like links. No colour‑only indicators.
Alt text that describes the action, not just the object.
Structure
Layout and spacing
Grid: 12 columns on desktop, 6 on tablet, 4 on mobile.
Spacing scale: 4, 8, 12, 16, 24, 32, 48.
Corner radius: 18 px default. Buttons and pills 14–18 px.
Our standard
Sustainability
Sustainability is not an add on. Since 2010 we have used remote workflows, local sourcing, efficient kit and long term relationships to cut impact without cutting quality.
For partners
Agencies and freelancers
White label. NDA as standard. We make you look good.
File naming. client_project_YYYYMMDD_version.ext
Comms. One producer point of contact. Clear call sheet.
Turnaround. We confirm timelines before we roll.
Social / 9:16
Social preview
Use 9:16 (1080×1920) for Stories, TikTok and Shorts. Keep text minimal, brand clear and action-led.
Portrait (9:16) preview asset.Downloads
Toolkit
Logos in full colour, mono and reversed.
Fonts via Google Fonts. Montserrat and Inter.
Colour swatches. Hex codes above.
Templates. Deck covers, social tiles and lower thirds.
Social preview
Use 9:16 (1080×1920) for Stories, TikTok and Shorts. Keep text minimal, brand clear and action-led.